BUILD A WALL
To bring awareness to how clean, cost-effective and sustainable solar energy is, we decided to trick some of solar’s toughest critics into showing their support for it. And what better place to find these critics than the 2016 Republican National Convention?
We handed out “Build A Wall” t-shirts to attendees, but little did they know that once the shirt was in sunlight, solar ink would help reveal a different message. We thought we'd get into some fights, but what happened was pretty surprising.
* Silver Hatch Award (Cause Related Marketing Single Entry) / The Ad Club
* Hatch Award Merit (Creating A Movement) / The Ad Club
* Activation & Engagement Finalist / New York Festivals